Target Holiday Beauty
Inspired by an enchanting winter garden, we partnered with the Target Beauty team to create a unique line of holiday gift sets that evoke a sense of winter light refracting through crystals and frozen flora. The beauty and cosmetic products were created with layered iridescent foil and ombres that eluding to the vivid prismatic effect of ice crystals, while the spa and body products focus on soft, frosted floral patterns that feel tranquil and frozen in time.
Dieline Awards 2021: second place
Vertex Awards 2021: Bronze Winner
THE TEAM:
CD & Illustration: Richard Gordon Smith | Design/AD: Shayla Nesheim
Copywriter: Linda Lincoln | Photographer: Neal Reiter