Publix: Black Dot Crackers
The in-house Publix Black Dot brand was create to allow each category to take on its own personality while still having common elements that hold the brand together. This redesign of their cracker category showcases the different crackers and celebrates the joy of snacking. While maintaining the simplicity of the Black Dot brand, these tiny vignettes pack a playful punch to the snacking aisle.
THE TEAM:
CD/Photography AD: Richard Gordon Smith | Design/AD: Shayla Nesheim
Copywriter: Matt Klugman