Pemco: Defender of Your Northwest

Pledging their allegiance to the people of the Pacific Northwest, PEMCO’s new Defender of Your Northwest campaign promises to protect their stuff and their unique lifestyles. To launch the new campaign, and gain brand recognition, PEMCO took over popular Northwest locations - like the Seattle’s Capitol Hill train station and King Street Station, as well as areas around Portland. This campaign included an updated logo and website, light rail wraps, station take overs, bus benches and a hand-painted murals - some as large as 80' x 60.’